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In these days of fierce competition for orders, many businesses are turning to Email Marketing as a means to grow their business and increase their customer base. In this article, Moosend Email Marketing services are reviewed and a number of alternative methods of achieving the same goals are considered. If you are offering to supply garden sheds, it is rather wasteful to send a marketing email or special offer to someone living in a flat or apartment, so careful targeting of emails is possible once the target audience details are known. To get all such details, not only should full details of each existing customer be stored, but though special campaigns, details of potential customers must be collected. This can be achieved through a registration scheme offering an initial discount on orders, or even organizing a competition offering an attractive prize for those that fill-in a form and answer a simple general knowledge question. Moosend is very easy to use and provides you cost-effective features.
Moosend Pricing Options
Moosend Email Marketing pricing is really clear and all plans include all the same features, with the possible exception of the free service which limits the number of subscribers to 1,000 and excludes the provision of a dedicated IP address, an SMTP server, and landing page. Prices are based on the number of email subscribers with no limit on how many campaigns are sent, even for the free plan. For the monthly pay packages, Mossend offers the following pricing depending on the number of email subscribers:
|Up to 1,000||$0|
|1,001 – 2,000||$8|
|2,001 – 3,000||$17|
|3,001 – 5,000||$25|
|5,001 – 8,000||$34|
|8,001 – 10,000||$46|
|10,001 – 25,000||$106|
|25,001 – 50,000||$174|
|50,001 – 75,000||$221|
|75,001 – 100,000||$331|
|100,001 – 150,000||$497|
|150,001 – 200,000||$646|
|200,001 – 250,000||$807|
|250,001 – 300,000||$960|
|300,001 – 400,000||$1,249|
|400,001 – 500,000||$1,538|
|500,001 – 600,000||$1,878|
|600,001 – 700,000||$2,167|
|700,001 – 800,000||$2,465|
|800,001 – 1,000,000||$3,102|
There is a 15% saving for a six-monthly plan and 20% saving for a yearly plan. Moosend also offers a Pay-As-You-Go plan which is priced based on $0.01 for one email sent to one recipient. The pricing is as follows:
|Number of Emails||Cost|
Moosend is used by lots of famous names, including Gucci, Dixons, Dominos and Vogue.
All the features below, plus others, are available on any Moosend plan (except where marked “not Free Package”):
- Drag & Drop Editor
- Email Marketing Automation
- Advanced Segmentation
- Powerful Real-Time Analytics
- SMTP Server (not Free Package)
- Landing Pages (not Free Package)
- 3rd Party Integrations
- Support Via Live Chat/Phone/Email
- Managed IP Address
- Optional Dedicated IP Address (not Free Package)
- SPAM Test
- A/B Split Testing
- Optin Forms
- Cross-Device Newsletter Preview
- Google Analytics Tracking
- API Access
- Unlimited Custom Fields
- Personalization Tags
- Unlimited Number of Lists
Using Email Marketing
Moosend Email Marketing service, not only sends emails to all subscribers but also keeps records of customer interactions, including click-through rates, success rates, and other analytic details. Moosend Email Marketing also aids in strengthening brand awareness and reputation and considering that more than half of the world population now uses email (according to Campaign Monitor), Email Marketing can reach a very wide audience.
Moosend Campaign Analytics
Once the analytics of the campaign are available, it will be easy to see if the effort was worth it and by careful study, it may be possible to refine the campaign to get a better success rate. Of course, you could use A/B testing by sending one type of email to half of the people and another type of email to the other half. You can then see what works best. This can be repeated a few times until you find the best campaigns to use. One thing that must be included in all Moosend campaigns is to allow targeted people to unsubscribe, so a system must be in place to remove them from future campaigns. The reasons why anyone wants to be unsubscribed must be asked as part of the unsubscribe process so that changes in campaigns can be made depending on the answers received.
When a customer buys your product or service, sending them a thank you message with a special offer as well, could ensure loyalty. Of course, the same applies when it is the customer’s birth month or birthday. You can easily do this with Moosend. Getting the customer that purchases a product or service to leave feedback can help other potential customers to make a decision on whether they should use your services, or buy your products, or not. Due to the prolific use of smartphones today, many of these marketing emails will be read on these devices so it is a good idea to make the emails smartphone-friendly so a careful choice of font, font size, picture size, and page width should be considered.
Ease of Use
It does not matter if you are new to Email Marketing or even a marketer with many years’ experience, you can still face a number of challenges. No doubt, nobody wants to spend money on Email Marketing software that causes lots of problems or difficult challenges. That is why you need to find software that is easy to use and yet, still does the job effectively. Looking at the responses from Moosend’s customers, and the fact that this software is used by high-profile companies, the choice seems very simple – especially as it is free to use for up to 1,000 email respondents.
Moosend other free Webinars that show how to use the software, the templates and how to set up campaigns. Obviously, Webinars are live events and registration is required. If you cannot wait for a Webinar to take place there are Video Tutorials that cover everything needed to set up the campaign and to get the results and analytics of the campaign. Besides both of these, there is a full and complete Knowledge Base and many FAQs. Further details of the Webinars, Video Tutorials and Knowledge Base are given below in the Customer Service section.
Integrations and Add-Ons
Most businesses have an in-house customer relationship management (CRM) system, which is a software system that is intended to manage all business interactions with current and new customers. It basically is a data analysis tool that contains lots of current and historical information on each customer, and potential customers. CRM systems are basically used for achieving customer retention and sales growth. To this end, it is important that the Email Marketing solution integrates with the CRM system and enables you to select the target customers and potential customers to receive the campaign email. Moosend not only is integration-friendly CRM but also with E-commerce and CMS.
Another very important feature that your selected Email Marketing software provider must include, is the ability to allow for template creation. This is important as it means that the amount of work needed for each campaign is reduced, as you can use your already designed template again and again. Obviously, it may take a few goes at getting the best-designed template for your business. Moosend has a very comprehensive template library and templates can be customized and saved in your own template database. This is all available whether you have a free account, or not.
Whilst all Email Marketing software does include providing metrics, not all provide all the metrics you might need. Such metrics as the rates of, opening emails, emails that bounce, emails that are actioned and people that unsubscribe are all mandatory, but besides these metrics, the software should allow full tracking of this information and also be able to produce reports on the next actions to take so that the metrics improve overall. Moosend provides full metrics for each campaign and also provides such things as Campaign Status pie-charts.
Once you have a customer that has made an initial order, it is very important that you keep the customer loyal. It has already been mentioned that a “thank you for your order” message should be sent and this could be coupled with a special offer or discount for a subsequent order. The Email Marketing software you choose must be able to automatically generate your “thank you for your order” email when an order is placed. If it is a repeat customer that has ordered before, the “thank you” email should be different but still including a special promotion. Another issue that occurs is the abandoned basket/cart which occurs when someone adds a product or service to the basket/cart but fails to check-out and pay. The Email Marketing software must be able to send a previously-designed response to this person to entice a sale by either extolling the benefits of the service/product or by giving a discount. Moosend is able to provide all these features, even for the free account.
There are two factors to be considered – one is the target industry and the other the target geographic location. Some software tools have been specially designed for use in E-commerce services and other specific industries such as travel. Special attention must be paid to the regulations of the industry and the laws concerning data privacy in each geographic location when sending emails. Moosend Email Marketing software cannot really know the geographic location of the emails being sent as lots of companies and individuals all over the world use .com although this was originally designed for use in North America. Moosend does cater for the following industries:
- Ecommerce (Do it like Amazon)
- Agencies (Your trusted partner)
- Travel (From dreamers to travelers)
- Publishers (Staying digitally engaged)
- SaaS (Shorten your sales cycle the intelligent way)
No doubt Moosend is the best platform for you to help you design and launch your email marketing campaign. Tons of people want Email Marketing software to help with manage email lists, building and personalizing emails, and a/b testing. There are many alternatives to the Moosend email marketing services. If for some reason you can not access Moosend then Mailchimp is the best alternative. Mailchimp helps you design and share campaigns across multiple email and ad channels, integrate with services you already use, and track your results. It’s like your own personal publishing platform. In addition to this another great option is MailerLite. MailerLite is an easy-to-use email marketing tool that enables people of every skill level to create professional-looking campaigns.
- Some people always say that the cost of Email Marketing is prohibitive, but that was the case a few years ago but today it starts from free with Moosend.
- It has an ability to easily create and customize your own templates
- Support is free of cost. Help is provided through to all customers by phone, email and live chat.
- Users have access to 100% of the features regardless of the size of their account
- Buil in Automation and excellent integration features
- Sign-up forms are basic and may need additional customization
- Many other Email Marketing companies provide Live Online training but that is not available with Moosend
- No Mobile – Android Native integration
- Some users report slow loading of the segments and the duplication part of emails
Moosend at the moment only has live chat available which is from 7:30 am to 11:00 pm UK time, Monday to Friday, but they are looking at extending the support hours. If you start a live chat outside these hours a bot will try and help and provide a few links to the answer to your question. All interactions on live chat are followed up by receiving an email with a transcript of the live chat. This will show an email address (such as email@example.com) so that further questions can be asked. Besides the live chat facility there are the following other facilities available to help:
|The webinars will solve any and all questions anyone may have. You can book a free spot when the opportunity presents itself.|
|Watching someone else do it!|
|Knowledge Base||If you need to take your time in having your questions answered, scroll through the Knowledge Base topics which cover everything you need to know. The topics covered are, as follows:
There are also blogs written by customers which can prove very helpful.
Frequently Asked Questions About Moosend
Question 1: Is Moosend good for beginners?
Answer 1: Moosend is especially ideal for beginners as they have a free package that offers a whole range of features that would normally be at a premium with other Email Marketing providers.
Question 2: How does Moosend compare with Mailchimp?
Answer 2: Mailchimp has four different package types starting with the free one and going up to the Essential Package ($9.99 per month), the Standard Package ($14.99 per month) and the Premium Package ($299 per month) which offers advanced features and customization. Moosend offers a free package that includes many of the features that are only available at cost if using Mailchimp. For 200,000 email contacts, the Mailchimp Premium Package is a better bet. Mailchimp’s maximum is 200,000 email contacts, but Moosend’s is 1,000,000.
Question 3: Is Facebook marketing better than using an Email Marketing package?
Answer 3: Using Facebook marketing you set a limit of how much is spent per day or week and the target audience will always a subset of the Facebook community with nothing personalized. Email Marketing can be free using Moosend and personalized emails can be sent to targeted people.
Question 4: What Email Marketing packages are good for small companies?
Answer 4: By using the free service of Moosend, a small company can start Email Marketing and build up its business and then move up to the next rung in the pricing structure and send even more emails to more people.
You have choices when you want to sell your products and services and increase your customer base. You can use social media, send letters in the post, advertise in papers and magazines or use Moosend Email Marketing software. All of these require you to compose and design what is being sent and advertised.
Social media advertising can produce results but it suffers from the fact that it will not target the right audience in many cases. Facebook does not know who are the buyers of specialized IT equipment, and LinkedIn as an example might be a better bet. However, there are thousands of recruitment agencies on LinkedIn so advertising there can also be wasteful. Using any Email Marketing software also can have problems as you need a database of existing and likely customers. If you are a new company, you may only have a few hundred customers so you must be able to build up your email list and that will require lots of research, including looking on social media sites, calling companies, looking at industry sites and publications, and as mentioned before you can launch a competition to get names and email addresses.
So bottom line, if you have an email list of up to a thousand customers and potential customers, Moosend Email Marketing will be your best option. If you have only got a handful of customers then social media marketing could be a good stepping stone until your email list is built up. It is user friendly and will provide results that you are looking for your business to boost up your sales.